TY  - BOOK
AU  - Churchill Gilbert A
TI  - Marketing research :  Methodological  foundations
U1  - X:51:f, L6 
PY  - 1976///
CY  - Hinsdale
PB  - Dryden Press      
KW  - ECONOMICS
N1  - Appendix p651-658; Glossary p659-672
ER  -