Percy Larry <br/><br/>
Advertising strategy    Communication theory approach 

 - New York  Praeger Publications       1980 
 - vii, 301p.  cm. 
<br/><br/> Bibliography p274-296 
<br/><br/><label>Standard No.: </label>131,629 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>X:513, M0