Kelley Eugene J <br/><br/>
Marketing planning and competitive strategy 

 - Englewood  Cliffs Prentice Hall       1972 
 - xi, 132p. illus  cm. 
 - Prentice Hall foundations of marketing series .
<br/><br/><label>Standard No.: </label>131,641 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>ECONOMICS
<br/><br/><label>Dewey Class. No.: </label>X:516, L2