Kotler Philip Marketing management - 13 - New Delhi Pearson Education 2009 - xlvii, 647p. cm. Glossary G1-G8p.; Index I1-I28p. ISBN: 9788131716830 (pbk) Standard No.: 83751 Source: Textbook Subjects--Topical Terms: Education Marketing managementMathematics Dewey Class. No.: B2T0b8B, P6;P9 TB