TY  - BOOK
AU  - Luck David J
AU  -  Rubin Ronald S
TI  - Marketing research
SN  - 9788120304840 (pbk)
U1  - B2TOb8B:f, M7-;2 
PY  - 1987///
CY  - New Delhi
PB  - PHI Learning Private Limited   
KW  -  Marketing
KW  - Operational research
N1  - Appendix A-J, 654-678p.; Index 679-683p
ER  -