Malhotra Naresh K <br/><br/>
Marketing research: An applied oriented 

 - 4 
 - New Delhi  PHI Learning       2004 
 - 713p. ill.  cm 
<br/><br/><label>ISBN: </label>00000 (pbk) 
<br/><br/><label>Standard No.: </label>198757 
<br/><br/><label>Source: </label> Textual