Aaker David A <br/><br/>
Marketing research 

 - 10 
 - New Jersey   Wiley        2011 
 - xvii, 701p.  cm. 
<br/><br/> Includes bibliographical references.; Appendix A1-A6, 653-676p.; Glossary 677-687p.; Index 688-701p. 
<br/><br/><label>ISBN: </label>9780470524619 (pbk) 
<br/><br/><label>Standard No.: </label>110916 
<br/><br/><label>Source: </label> 1580, 31/08/2010, Channel Publications  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing<br/>Operational research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B:f, P7;Q1