TY  - BOOK
AU  - Aaker David A
AU  -  Day George S
AU  -  Leone Robert P
AU  -  V Kumar
TI  - Marketing research
SN  - 9780470524619 (pbk)
U1  - B2T0b8B:f, P7;Q1 
PY  - 2011///
CY  - New Jersey 
PB  - Wiley      
KW  -  Marketing
KW  - Operational research
N1  - Includes bibliographical references.; Appendix A1-A6, 653-676p.; Glossary 677-687p.; Index 688-701p
ER  -