TY  - BOOK
AU  - Loudon David
AU  -  Stevens Robert
AU  -  Wrenn Bruce
TI  - Marketing management :  Text and cases
U1  - X:51-8, P5(2D) 
PY  - 2005///
CY  - New York
PB  - Atlantic publishers & distributors   
KW  - MARKETING; ECONOMICS
ER  -