Gupta Dinesh K. Ed. <br/><br/>
Integrated approach to services marketing    a book of readings on marketing of library & information services 

 - Mumbai  Allied Publishers Private Limited      2003 
 - vii, 328p.  cm. 
<br/><br/><label>Standard No.: </label>227,100 
<br/><br/><label>Source: </label> Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>LIBRARY SCIENCE
<br/><br/><label>Dewey Class. No.: </label>2:(X:5), P3 (2D)