TY  - BOOK
AU  - Gupta Dinesh K. Ed.
AU  -  Jambhekar Ashok Ed.
TI  - Integrated approach to services marketing :  a book of readings on marketing of library & information services
U1  - 2:(X:5), P3 (2D) 
PY  - 2003///
CY  - Mumbai
PB  - Allied Publishers Private Limited    
KW  - LIBRARY SCIENCE
ER  -