TY  - BOOK
AU  - Saxena Rajan
TI  - Marketing management
SN  - 007059953X (pbk)
U1  - B2T0b8B, P6   TB 
PY  - 2006///
CY  - New York 
PB  - Tata McGraw-Hill Publishing Company Limited  
KW  -  Marketing management
KW  - Mathematics
N1  - Includes bibliographical references.; Bibliography 775-804p.; Index 805-819p
ER  -