TY  - BOOK
AU  - Mello Sheila
AU  -  Lasser Ronald
AU  -  Mackey Wayne
AU  -  Tait Richard
TI  - Value innovation portfolio management:achieving double-digit growth through customer value
SN  - 1932159576 (hbd)
U1  - B2T0b8, P6  TOR 
PY  - 2006///
CY  - Massaxhusetts
PB  - J Ross Publishing     
KW  -  New products
KW  -  Product management
KW  -  Strategic planning
KW  - Operational Research
N1  - Appendix A-C 231-257p; Index 259-273p
ER  -