TY  - BOOK
AU  - Kotler Philip
AU  -  Amstrong Gary
TI  - Principles of marketing
SN  - 9780136079415 (hbd)
U1  - B2TOb8B, P6;Q0-;2   TOR 
PY  - 2010///
CY  - New Jersey 
PB  - Prentice Hall     
KW  - Marketing
N1  - Appendix A1-A29p.; References R1-R26p.; Glossary G1-G8p.; Index I1-I27p
ER  -