TY  - BOOK
AU  - Etzel Michael J
AU  -  Stanton William J
AU  -  Walker Bruce J
TI  - Marketing: Concepts and cases
SN  - 9780070600904 (pbk)
U1  - B2TOb8B, P5 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill Company Limited  
KW  - Operation Research
N1  - Glossary G1-G14p.; Indexes I1-I25p.; References N1-N23p
ER  -