Mouncey Peter Ed.

Market research best practice: 30 visions for the future; a compilation of discussion papers,case studies and methodologies from ESOMAR - Chichester John Wiley & Sons Ltd 2007 - xxxv, 678p. cm.

Includes bibliographical references.; Index 645-678p.

9780470065273 (hbd)

80437

754, 14/03/2008, Educational Book Agency (India) Textbook


Marketing research
Operational Research

B2T0b8B:fg, P7 TOR