TY  - BOOK
AU  - Mouncey Peter Ed.
AU  -  Wimmer Frank Ed.
TI  - Market research best practice: 30 visions for the future; a compilation of discussion papers,case studies and methodologies from ESOMAR
SN  - 9780470065273 (hbd)
U1  - B2T0b8B:fg, P7   TOR 
PY  - 2007///
CY  - Chichester
PB  - John Wiley & Sons Ltd   
KW  -  Marketing research
KW  - Operational Research
N1  - Includes bibliographical references.; Index 645-678p
ER  -