TY  - BOOK
AU  - Perreault William D
AU  -  Cannon Joseph P
AU  -  McCarthy E Jerome
TI  - Basic marketing:a marketing strategy planning approach
SN  - 9780071281041 (pbk)
U1  - X:51, P9 
PY  - 2009///
CY  - Boston
PB  - McGraw Hill      
KW  -  Basic marketing
KW  - Economics
N1  - Appendix A-C, 588-631p.; Glossary G1-G14p.; Index I1-I14p
ER  -