Macro-Social marketing insights: Systems thinking for wicked problems
- NewYork Routledge 2020
- vi,263p. ill cm
index 257-263p.
9781138322080 (hbk)
201128
20208, 17/01/2020, Channel Publications Textual
Collaborative systems thinking for social change Marco level interventions in systemof wicked consumption Marko social marketing overview Power of talk Operational Research