TY  - BOOK
AU  - Martineau Pierre
TI  - Motivation in advertising :  Motives that make people buy  
T2  - McGraw Hill series in marketing advertising ed by Steuart Henderson Britt
U1  - X:512, J7-;1 
PY  - 1957///
CY  - NA
PB  - NA          
KW  - ECONOMICS
ER  -