Kotler Philip <br/><br/>
Marketing management 

 - 12 
 - New Delhi       Pearson Education (Singapore) Pvt Ltd.      2006 
 - xxxix,672+v.p.  cm. 
<br/><br/> Appendix A1-A15p; Glossary G1-G8p; Index I1-I20p 
<br/><br/><label>ISBN: </label>8129711192 (pbk) 
<br/><br/><label>Standard No.: </label>18458 
<br/><br/><label>Source: </label> 670, 20/03/2006, Vardhman Books  Textbook 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing management<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, P6   TOR