TY  - BOOK
AU  - Kotler Philip
AU  -  Keller Kevin Lane
TI  - Marketing management
SN  - 8129711192 (pbk)
U1  - B2T0b8B, P6   TOR 
PY  - 2006///
CY  - New Delhi    
PB  -  Pearson Education (Singapore) Pvt Ltd.    
KW  -  Marketing management
KW  - Operational Research
N1  - Appendix A1-A15p; Glossary G1-G8p; Index I1-I20p
ER  -