Dickson Peter R Marketing management - 2 - Fort Worth The Dryden Press 1997 - xxxiv,813p Appendices 746-782p; Indexes 785-813p ISBN: 0030177421 (hbd) Standard No.: 5725 Source: Panima, Textbook Subjects--Topical Terms: Marketing managementOperations research Dewey Class. No.: B2T0bX:8B, N7 TB