TY  - BOOK
AU  - Dickson Peter R
TI  - Marketing management
SN  - 0030177421 (hbd)
U1  - B2T0bX:8B, N7   TB 
PY  - 1997///
CY  - Fort
PB  - Worth The Dryden Press      
KW  -  Marketing management
KW  - Operations research
N1  - Appendices 746-782p; Indexes 785-813p
ER  -