TY  - BOOK
AU  - Govindarajan M
TI  - Modern marketing management
SN  - 8173193169 (pbk)
U1  - B2T0b8B, N9 
PY  - 1999///
CY  - New Delhi    
PB  -  Narosa Publishing House      
KW  -  Management
KW  - Modern marketing
N1  - Bibliographical references 348-349p
ER  -