TY  - BOOK
AU  - McDaniel Carl
AU  -  Gates Roger
TI  - Marketing research essentials
SN  - 0471448451 (pbk)
U1  - B2T0b8B:f3, P4   TB 
PY  - 2004///
CY  - New Jersey
PB  -  John Wiley & Sons     
KW  -  Algebra
KW  -  Marketing Research
KW  - Mathematics
N1  - Appendix A1-A7p
ER  -