TY  - BOOK
AU  - Groucutt Jonathan
TI  - Foundations of marketing
T2  - Palgrave foundations
SN  - 1403903271 (pbk)
U1  - B2T0b8B, P5   TB 
PY  - 2005///
CY  - New York    
PB  -  Palgrave Macmillan       
KW  -  Marketing
KW  - Operational Research
N1  - Includes bibliographical references.; Glossary 371-377p
ER  -