TY  - BOOK
AU  - Adhikari Atanu Ed.
TI  - Strategic marketing issues in emerging markets
SN  - 9789811065040 (hbk)
U1  - B2T0bX:51, Q8 
PY  - 2018///
CY  - Singapore
PB  - Springer       
KW  -  Business strategy
KW  -  Digital marketing
KW  -  Marketing tactics
KW  - Operational Research
ER  -