Jain Subhash C <br/><br/>
Marketing: planning and strategy 

 - 6 
 - Australia  South-Western College Publishing         2000 
 - xviii, 925p 
<br/><br/> Includes bibliographical references; Index 913-925p 
<br/><br/><label>ISBN: </label>0324014805 (hbd) 
<br/><br/><label>Standard No.: </label>6657 
<br/><br/><label>Source: </label> Narosa,  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Operations research
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, P0