TY  - BOOK
AU  - Jain Subhash C
TI  - Marketing: planning and strategy
SN  - 0324014805 (hbd)
U1  - B2T0b8B, P0 
PY  - 2000///
CY  - Australia
PB  - South-Western College Publishing       
KW  - Operations research
N1  - Includes bibliographical references; Index 913-925p
ER  -