TY - BOOK AU - Allen Derek R AU - Rao T R TI - Analysis of customer satisfaction data: a comprehensive guide to multivariate statistical analysis in customer satisfaction, loyalty, and service quality research SN - 0873894357 (hbd) U1 - B2T0b8B, P0 PY - 2000/// CY - Wisconsin PB - ASQ Quality Press KW - Consumer satisfaction N1 - Appendix 203-214p; Glossary 215-229p; Bibliography 231-234p; Index 235-243p ER -