Hennig-Thurau Thorsten Ed. <br/><br/>
Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention 

 - Berlin  Springer-Verlag           2000 
 - xvii, 459p.  cm. 
<br/><br/> Includes bibliographical references.; Index 437-449p. 
<br/><br/><label>ISBN: </label>3540669426 (hbd) 
<br/><br/><label>Standard No.: </label>6597 
<br/><br/><label>Source: </label> Shankar,  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Relation ship marketing
<br/><br/><label>Dewey Class. No.: </label>B2T0b8B, P0