TY  - BOOK
AU  - Hennig-Thurau Thorsten Ed.
AU  -  Hansen Ursula Ed.
TI  - Relationship marketing : gaining competitive advantage through customer satisfaction and customer retention
SN  - 3540669426 (hbd)
U1  - B2T0b8B, P0 
PY  - 2000///
CY  - Berlin
PB  - Springer-Verlag         
KW  - Relation ship marketing
N1  - Includes bibliographical references.; Index 437-449p
ER  -