Pegan Giovanna <br/><br/>
International marketing strategy: The country of origin effect on decision-making in practice 

 - Switzerland  Springer         2020 
 - xiii, 188p. Col. ill.  cm 
 - International series on advanced management studies ISSN 2366-8814 .
<br/><br/>  Included references 
<br/><br/><label>ISBN: </label>9783030335908 (hbk) 
<br/><br/><label>Standard No.: </label>201984 
<br/><br/><label>Source: </label> 1885, 16/12/2021, Bright Book Service  Textual 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Online channels and the country of origin<br/> Strategic entry modes and country of origin effect<br/>Operational Research
<br/><br/><label>Dewey Class. No.: </label>B2TobX:51, R0