TY  - BOOK
AU  - Pegan Giovanna
AU  -  Vianelli Donata
TI  - International marketing strategy: The country of origin effect on decision-making in practice
T2  - International series on advanced management studies ISSN 2366-8814
SN  - 9783030335908 (hbk)
U1  - B2TobX:51, R0 
PY  - 2020///
CY  - Switzerland
PB  - Springer       
KW  -  Online channels and the country of origin
KW  -  Strategic entry modes and country of origin effect
KW  - Operational Research
N1  -  Included references
ER  -