TY  - BOOK
AU  - Waller Talaya
TI  - Personal brand management: Marketing human value
SN  - 9783030437435 (hbk)
U1  - X:9, R0 
PY  - 2020///
CY  - Switzerland
PB  - Springer       
KW  -  Discovering your target audience
KW  -  Markiting personal brands
KW  -  Personal brand development positioning strategy defining
KW  - Operational Research
N1  - Included references; Index 163-164p
ER  -