TY  - BOOK
AU  - Plaster Gary A
AU  -  Alderman Jerry D
TI  - Beyond six sigma: Profitable growth through customer value creation
SN  - 0471681512 (hbd)
U1  - B2T0b89Q8, P6   TB 
PY  - 2006///
CY  - New Jarsey 
PB  -  John Wiley & Sons     
KW  -  Customer relations
KW  -  Marketing
KW  -  Organizational effectiveness
KW  -  Total quality management
KW  - Operational Research
N1  - Appendix 197-240p
ER  -