TY  - BOOK
AU  - Boyd Harper W
AU  -  Stasch Stanley F
AU  -  Westfall Ralph
TI  - Marketing research: text and cases
U1  - B28930bX:51, N0   TB 
PY  - 1989///
CY  - Homewood Richard D Irwin, Inc.
KW  - Marketing research
N1  - Index 813-816p
ER  -