TY  - BOOK
AU  - Sen Gupta Subroto
TI  - Cases in advertising and communications management
T2  - Indian Institute of Management, Publication
U1  - X:513-8N91.2.N7, L6 
PY  - 1976///
CY  - Ahemdabad
PB  - IIM          
KW  - Advertising
ER  -