TY  - BOOK
AU  - Lancaster Geoff
AU  -  Withey Frank
TI  - Marketing fundamentals:  2003-2004   
T2  - CIM Coursebook. Certificate in Marketing
SN  - 0750159572
U1  - X:51, P3 
PY  - 2003///
CY  - Amsterdam
PB  - Butterworth-Heinemann          
KW  - Marketing
N1  - Appendix p291-359; Bibliography chapterwise
ER  -