Wilson Richard M S <br/><br/>
Strategic marketing management   Planning implement    

 - 3 
 - Amsterdam  Elsevier            2005 
 - xiii, 867p  cm. 
<br/><br/> Bibliography : p 813-851 
<br/><br/><label>ISBN: </label>0 7506 5938 6 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P5