TY  - BOOK
AU  - Wilson Richard M S
AU  -  Gilligan Colin
TI  - Strategic marketing management:  Planning implement   
SN  - 0 7506 5938 6
U1  - X:51-8, P5 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier          
KW  - Marketing
N1  - Bibliography : p 813-851
ER  -