Drummond Graeme and others <br/><br/>
Strategic marketing   Planning and control    

 - 3 
 - Amsterdam  Elsevier            2008 
 - xv, 332p  cm. 
<br/><br/> Bibliography: Chapterwise 
<br/><br/><label>ISBN: </label>9780750682718  1302.6700000000001 
<br/><br/><label>Source: </label> 121, 12/08/2008, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>COMMERCE
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P8