TY  - BOOK
AU  - Drummond Graeme and others
TI  - Strategic marketing:  Planning and control   
SN  - 9780750682718
U1  - X:51-8, P8 
PY  - 2008///
CY  - Amsterdam
PB  - Elsevier          
KW  - COMMERCE
N1  - Bibliography: Chapterwise
ER  -