de CHERNATONY Leslie <br/><br/>
From brand vision to brand evaluation   The strategic process of growing and strengthening brands    

 - 3 
 - Amsterdam  Elsevier            2010 
 - xv, 376p Bibliography: P 361-70  cm. 
<br/><br/><label>ISBN: </label>9781856177733  1923.75 
<br/><br/><label>Source: </label> 9771, 03/12/2010, Elite Publisher Distributors  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, P6; Q0