TY  - BOOK
AU  - Smith Brian D
TI  - Making marketing happen:  How great companies strategic marketing planning work for them   
SN  - 0750662484
U1  - X :51-75, P5 
PY  - 2005///
CY  - Amsterdam
PB  - Elsevier Publisher.         
KW  - Commerce
N1  - Bibliography P360-370
ER  -