TY  - BOOK
AU  - Zoltners A A Ed.
TI  - Marketing planning models
T2  - Studies in the Management Sciences, 18
SN  - 0 444 86369 9
U1  - X:51:(B), M2 
PY  - 1982///
CY  - Amsterdam
PB  - North          
KW  - Marketing IRT Mathematics
N1  - Bibliography chapterwise
ER  -