LAMB Charles W. MKTG A South- Asian perspective. - Andover Cengage Learning 2012 - xvii,671p. cm. Bibliography: P 395-414. Appendix: P 365-94 ISBN: 97881315170 552.5 Source: 829, 03/01/2014, Pranami Book Service General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51, Q2/TD