LAMB Charles W. MKTG A South- Asian perspective. - Andover Cengage Learning 2012 - xvii,671p. cm. Glossary: p 701-20; Appendix: p 415-25 ISBN: 97881315170 552.5 Source: 829, 03/01/2014, Pranami Book Service General Book Subjects--Topical Terms: Commerce Dewey Class. No.: X:51, Q2/TD