TY  - BOOK
AU  - Anderson W Thomas, and others
TI  - Multidimensional marketing managerial societal phi
SN  - 0914972060
U1  - X:51, L6 
PY  - 1976///
CY  - Austin
PB  - Austin Press         
KW  - Marketing
N1  - Bibliography: p 314-20
ER  -